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hauseins @ Prague Media Point

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Am 6. Dezember wird Katrin auf dem Prague Media Point über Podcasts sprechen. Gemeinsam mit Lenka Kabrhelová und Nicolaus Berlin spricht sie über die Entwicklung des Podcast-Markts in Deutschland und Tschechien.

Podcasts are a rapidly developing media sector and have been a challenge both for independent creators and legacy media players. According to the 2019 Digital News Report, 22% of the German population listen to podcasts. Although the Czech Republic was not part of the survey, according to experts there is no reason to believe that market penetration would not be high. In such an environment, how to use this potential when entering the medium? What are the best strategies for distribution and marketing? How should themes be picked? Are there any country-specific factors that might not work in Germany or the Czech Republic? Alternatively, what are some of the best practices that can be applied in either country?

Das gesamte Programm gibt es unter praguemediapoint.com.

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